This growth can be traced back to the establishment of Brick City Greenhouse in 2015. Wills and fellow co-founders Fred Kinch (Head of Content) and Ashley Schofield (Head of Creative) have a bona fide with big agencies, but find themselves annoyed by what comes with it.
“When we opened the office, we thought, ‘Well, this is what you do, you get an office,’” recalls Wells. ”One day, it suddenly hit us, ‘What are we doing? ’” Even as a 20/20 hindsight, Kinch defended the approach: “We’re trying what we’ve seen in previous lives.”
The decision to ditch the formal workspace comes years before the pandemic, giving Brick City Greenhouse a head start on the move away from the office. ”Before COVID-19, we had to sell our models to people,” Schofield said. ”Now they’ve opened their eyes to your work life.”
Kinch agreed, adding: “Every time a major institution issues a memo saying ‘We look forward to everything back to the office’, our phone rings. I welcome all major holding companies asking their employees to go back to the office because there are A lot of smart people don’t want to make work/life compromises anymore.”
“This elusive work/life balance is possible here,” Wells said, before adding with a laugh, “Well, maybe not during launch.”
That’s not to say that managing a growing workforce is easier for Brick City Greenhouse than anyone else. When a client’s budget grew fivefold during 2021, the agency found itself in a tizzy.
“We couldn’t go beyond our staffing because we didn’t have a lot of reminders,” Wills said.
Granted, there are more serious problems – and given the headcount, Brick City Greenhouse has clearly solved the problem. At the same time, this growth can’t be just a leap, as clients such as Janssen, Scynexis and Immunomedics rush to expand the agency’s remit.
As such, Brick City Greenhouse plans to strategically develop its offerings in the second half of 2022 and beyond. It will likely strengthen its UX team and its content/editorial operations, just as it strengthened its back-office infrastructure in 2021 (by hiring SVP, People and Culture Minnie Damle).
“We’re on a good footing going forward,” Kinch added. ”We’re placing the right blocks — the right bricks, you might say.”
Dove’s Courage Is Beautiful is an event I wish I had created because it is so timely, powerful and authentic. It gives us a firm look at the toll the pandemic is taking on those on the front lines (health care professionals). The images of these heroes—the piercing red markings on the outlines of their personal protective equipment, and their exhausted looks—gives me goosebumps. — Schofield
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Post time: Jun-08-2022
