You can smoke, smoke, eat. Now that more and more US states are legalizing recreational marijuana, companies are betting that people will want to drink it too.
Weed-infused drinks are popping up in more and more places, and major beverage companies have entered the market, including Pabst Blue Ribbon and Constellation. Unlike CBD drinks, which are more widely available in dozens of states, marijuana or herbal drinks contain the cannabis psychoactive ingredient, tetrahydrocannabinol, or THC, which is high and remains federally banned in the United States.
In recent years, new emulsification technologies have made it possible to blend THC into a range of beverages. Now beverage manufacturers are betting that people who don’t want to smoke or smoke marijuana or drink alcohol for medical or social reasons can find an alternative to cannabis drinks.
Even in its infancy, the market is getting crowded, says Amanda Reiman, vice president of public policy research at New Frontier Data, a cannabis company that tracks consumer habits.
Post time: Sep-06-2022
